Lead with Intention: How Clear Expectations Create Stronger Teams & Better Outcomes

If You Don’t Define Your Leadership, Someone Else Will Do It for You.

Have you ever felt like you’re constantly reacting to problems instead of proactively guiding your team? Do you find yourself assuming people understand expectations—only to discover later that they don’t? If so, you’re not alone. In the fast-paced, high-stakes world of the A/E/C industry, leadership isn’t just for executives—it’s for everyone who helps keep the firm running, from office managers and admin assistants to finance professionals who wear multiple hats daily.

This engaging, thought-provoking webinar will challenge you to lead with intention by setting clear expectations, defining your leadership brand, and creating an environment where your team can thrive. Inspired by the insights of Skot Waldron’s “Unlocked”, we’ll explore how small, intentional actions can create massive impact—for yourself, your team, and your firm.

Why This Matters for YOU in the A/E/C Industry

• Admins & Office Managers: Set boundaries, define processes, and lead teams with clarity.
• Finance Professionals: Communicate expectations around budgets, reporting, and compliance to avoid costly mistakes.
• Project Coordinators & Support Staff: Help projects run smoothly by ensuring everyone is on the same page.
• HR & Leadership Teams: Improve employee engagement and retention through clear, intentional leadership.

What You’ll Walk Away With

• Practical tools for setting and communicating expectations effectively
• Strategies for shifting from reactive to proactive leadership
• Insights on how defining your leadership brand impacts your team and firm
• Inspiration to start making small changes that yield big results

Who Should Attend?
This session is perfect for anyone in the A/E/C industry who juggles multiple responsibilities and wants to step up as an intentional leader, no matter their job title. Whether you’re in finance, admin, HR, project management, or office operations, this webinar will provide you with actionable insights to create a more effective, cohesive workplace.

Join us and unlock your leadership potential—one intentional step at a time!

Program Information

• Date & Time: April 17, 2025 from 12p – 1p (Pacific)
• Duration: 1 Hour 
• Location: Virtual
• Cost: $0 for SDA Seattle members; $10 for SDA members of other Chapters; $20 for Non-Members

Register / purchase tickets via the “TICKETS” window below. Please note the tiered pricing. One registration needed per location (within same office). Attendees of the live event will receive a Certificate of Attendance and a link to the recorded session. (SDA focus area: Leadership). Cancellations 1-3 days prior to the program and no-shows will not be offered a refund. If no tickets are available, registration has closed for this program.

Meet the Presenter: Skot Waldron, with over two decades of enhancing communication strategies for esteemed clients like J.P. Morgan Chase, CDC, Mount Sinai Hospital, Sesame Workshop, The Home Depot, and The Coca-Cola Company, is a speaker, coach, and author. In recent years, he’s also had the opportunity to work with SMPS, SDA, AGC, and companies within the AEC industry. His Amazon best-selling book, “Unlocked: A 52-Week Guide For The Intentional Leader,” achieved best-seller status within hours of launching, and his podcast, “Unlocked With Skot Waldron,” has been recognized globally.

Skot excels in deciphering and simplifying complex communication challenges, facilitating transformative growth in leaders and teams. His techniques, distinct from traditional approaches, are tailored to be practical, adaptable, and enduring, ensuring long-lasting positive change.

Central to Skot’s philosophy is the belief that effective communication is the foundation for impactful leadership. It’s the starting point for building influence, fostering alignment, and executing strategies effectively