In today’s competitive A/E/C landscape, standing out from the crowd requires more than great projects—it demands strategic storytelling and smart collaboration. Join us for a dynamic webinar that reveals how harnessing the power of collaborative marketing can transform your business development efforts, even if you don’t have a dedicated BD team.

Why It Matters: Whether you’re an office manager, admin assistant, financial professional, or a multitasking superhero wearing all the hats, your role directly impacts your firm’s ability to attract new projects and clients. Understanding collaborative marketing can:

• Enhance your value: Gain insights into how your day-to-day tasks, such as managing communications or coordinating events, can contribute to a broader marketing strategy.
• Boost your firm’s visibility: Learn how partnerships with other businesses and community organizations can expand your reach and credibility.
• Maximize resources: Discover budget-friendly ways to generate fresh leads, promote your brand, and engage with your target audience without overextending your team.

What You’ll Learn:

• The fundamentals of collaborative marketing and its unique benefits for the A/E/C industry.
• Real-world examples of successful partnerships that drive business growth.
• Practical steps to identify potential collaborators and craft win-win strategies.
• How to leverage existing tools like social media, newsletters, and blogs for maximum impact.

Who Should Attend: This program is tailored for administrative and management professionals in the A/E/C industry, including:

• Office managers
• Administrative assistants
• Finance and HR professionals
• Marketing coordinators
• Anyone juggling multiple roles and responsibilities

Whether you’re new to marketing or looking to deepen your knowledge, this webinar offers valuable takeaways that can benefit your career and your firm.

Why Attend? Collaborative marketing isn’t just a trend—it’s a game-changer for firms looking to do more with less. Don’t miss this opportunity to explore how you can help your firm thrive by fostering meaningful partnerships and creating a marketing strategy that truly resonates.

Let’s break down silos and build bridges to success—together!

Event Information

• Date & Time: January 23, 2025 from 12p – 1p (Pacific)
• Duration: 1 Hour 
• Location: Virtual
• Cost: $0 for SDA Seattle members; $10 for SDA members of other Chapters; $20 for Non-Members

Register / purchase tickets via the blue buttons below. Please note the tiered pricing schedule. One registration needed per location (within same office). Attendees of the live event will receive a Certificate of Attendance and a link to the recorded session. (SDA focus area: Marketing)

  Meet the Presenter: Benjamin Brittingham, Founder & CEO of Bedrock Branding, LLC

With over 24 years of extensive experience in sales, marketing, and product development, Ben Brittingham founded Bedrock Branding to provide outsourced, fractional marketing leadership for small to medium-sized businesses positioned for growth. The firm specializes in Fractional CMO services, media relations, customized video scripting and directing, along with branded apparel and promotional products.

Ben has successfully navigated diverse marketing and revenue streams across multiple industries, utilizing his innovative mindset and extensive array of best practices. His comprehensive background spans high-end hospitality, product development in finance and insurance, and nearly a decade in luxury real estate, all of which enhance his strategic marketing and ROI-driven analytical approach. Notably, during his time as an in-house marketing executive, Ben garnered earned media for MN Custom Homes, highlighting their innovative designs, sustainability initiatives, and community involvement, including features in 425 Magazine’s NW Idea Home in 2022 and the “Luminaries” video series.

Specializing in strategic marketing initiatives, Ben collaborates with suppliers, vendors, and nonprofit organizations to amplify brand recognition through powerful storytelling. He also fine-tunes marketing strategies to enhance organic search performance. By aligning unique value propositions with customer journeys, Ben effectively crafts narratives that engage consumers, differentiate brands, and guide them through optimized user experiences to maximize lead capture. Ben earned his Bachelor of Arts in Business Administration and Finance from Northwest University.