EDConnect20 offered a session on “Connect Through Your Camera,” presented by David Goad. Since March, who HASN’T attended a virtual meeting?

If you’re presenting in a virtual meeting, David offered some great practices to follow. Chapter member Judy Beebe, FSDA (of WSP USA) shares her take-away.

When your audience has their cameras turned on, it’s easy to spot those that aren’t giving you their undivided attention. Do you notice them looking down (probably looking at their phone)? Is someone having a side conversation with others (they turn away to take a phone call, or you can see they’re talking while they are muted)? If you’re not engaging, can you expect your audience to stay engaged with you?

The speaker suggested you interrupt the pattern of monotony by being a little unpredictable. It helps keep their attention on you. He offered six practices for keeping your audience tuned in to you.

• At the beginning, promise them you’ll end the meeting early. People will appreciate the shorter meeting and the extra free time. (We’re here for an hour, but I can finish up 15 minutes early, if you stay with me and participate.)
• Use humor. Situational humor is the safest. (David shared how at one conference, dinner was supposed to be served, but it ended up being hors d’oeuvres instead. When he got back in front of the audience, he said, “I don’t know about you, but I’m stuffed!” Which of course, garnered some laughter.)
• Make them work, every 5 minutes. (Give them a poll, ask them to speak up or raise their hand, or ask them to write a response in the chat box.)
• Question, then pause.
• Tell an off-script story. (Right before we started, I was talking to Jane, and she said . . ..)
• Call them by name.

One session from EDConnect20 was “Building Firm Strategy When Uncertainty is the Only Thing Certain: Building a Roadmap for Success,” presented by Donna Corlew, FSMPS, CPSM (of C*Connect), and Frank Lippert, FSMPS, CPSM (of Go Strategies). 

Speaker Corlew uses a PEST(EL) analysis, i.e., scenario planning from an external view:

• Political
• Economic
• Sociocultural
• Technology
• (Environmental
• Liability)

Here is what chapter member Carrie Thompson, CDFA (Director of Operations at Studio Meng Strazzara) took away from that session:

I had never really thought about how “scenario planning” is a whole thing unto itself – but it is exactly what so many of us were doing in March and have been working with since. As the presenters described, my company’s plan has changed as the months went along, and we revisit the plan every few months to see what might be coming our way that require modification to the plan. We joked that we were making it up as we went along, but that isn’t exactly right: we had an initial plan that just required a lot of adjustment in the early months as the external factors (PEST) changed.